Branding kit created for Ruck Rover General Store, a lovely spot in Northbridge, WA run by two sisters. Claire and Isabelle specialise in curating beautiful clothing, homewares and gifts, with a mix of vintage and modern pieces. To reference the handcrafted feel of many of their products, I created a cut-out, papercraft style wordmark. This style allows for a charming wonkiness and homemade collage feel through the wordmark. It also nicely rolled out to the rest of the brand assets— illustrations, shapes and colours.

Thanks to Claire and Isabelle for bringing me on board.