When Molly approached me to help create the branding for her floristy business, I was immediately hooked— she wanted a brand which rejected all classic florist visuals, and instead had a certain androgynous, 70s Futurism vibe. I love any time someone actively works against the stereotypical branding in their industry, and had a great time creating this brand for MOLLYMOLLY.

The wordmark has a sci-fi-spaceship-screen feel, with a rigid grid and lots of weird angles and curves. We used Jubilee by Off-Type for the primary typeface, which contrasts nicely with the square letterforms of the logo. It all comes together with a bold and brash colour scheme that shows folks this ain't your regular florist.

Thanks to Molly for bringing me on board!